ESSENTIAL

Payment Cards and Consumer Banking

Introduction to Card Issuing

Introduction to Card Acquiring

The Bank Card Model: 3 & 5 Party Versions

Structure: Dedicated Card Focus vs. Bank Dependency

The Role of Outsourcing

Selling and Servicing Cards

Managing Credit & Fraud Risk

The Card Marketing Life Cycle

How to Make Money: drivers of Profitability

MARKETING

Card Product Segmentation

Card Proposition and Positioning

Card Design, Image and Identity

Sales Channel Management

Card Activation

Driving Debit Card Usage

Driving Credit Card Usage

Loyalty and Retention

Successful Co-Branding

PROFITABILITY

Debit Cards

Credit Cards

PrePaid Cards

Commercial Cards

Acquiring

CREDIT RISK

Strategy and Policy

Pre-Issue: Application Processing & Credit Scoring

Post Issue: Authorisation, Credit Limits & Behaviour Scoring

Post Issue: Collections

ACQUIRING

Strategy and Business Case

Segmentation and Marketing

Risk

Pricing, Servicing and Contracts

E-Commerce

HOT TOPICS

Regulation & Reputation: Impact & Influence

Performance Management

Marketing Innovation: new ideas in difficult times

Sub Segmentation: drilling down to Profits

Recession Management